The Gabo Trust
A Profound Waste of Time
‘Inspired by videogames’, A Profound Waste of Time (APWOT) is editorially discerning and beautifully designed and plays host to a rich variety of voices from inside and outside the games industry, interwoven with stunning imagery from leading illustrators and artists. The magazine, edited by Caspian Whistler, doesn’t aim to compete with online game review websites and communities, instead it serves to celebrate gaming culture and discussion. The magazine was recently shortlisted for two Stack Awards and was commended in the ‘Use of Illustration’ category.
Illustrators in ISSUE 1 include cover artist Dan Mumford, whose clients range from Disney to Iron Maiden; Kyle Smartwho has created work for The Wall Street Journal, DC Comics and independent publishers NoBrow Press; book and comic illustrator Emmeline Pidgen, who has created work for the BBC, the NHS and Tescos; typographer Jamie Clarke, who was previously Head of Design at Microsoft; and award-winning motion design studio Mr Kaplin.
Features include an essay by editor and writer Susan Arendtconsidering how her increased life experience has changed her perspective on games and how the industry is now accommodating wider age demographics; writer and game developer Hannah Nicklin’spiece in which she and three life-long swimmers compare the game Abzu with their own experiences of swimming; and Rami Ismail’sexploration of the language of videogames and cultural differences after observing his Dutch mother playing her first videogame. There are also glimpses inside the gaming industry, such as a feature about licenced games by Adam Tierney, Game Director and Business Development Manager at WayForward, one of the biggest independent games development companies.
The magazine began as a project that Caspian undertook during his time at University of the Arts London. He was inspired by the diverse variety of independent arts and culture magazines available – and he felt there was a gap in the market: an opportunity to create a design-led publication that reflected games through curated content and craftsmanship, rather than keeping people up to date with the latest goings on and reviews.
ProjectSpotter ran a press and media campaign for issue 1 of APWOT, and assisted with social media content for the APWOT accounts in the run up to Christmas.